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Adam Szajder

Digital Leader & Transformation Advisor

Adam Szajder

User, Product & Growth Director · Wirtualna Polska Group
14 years · Banking · Media · Technology

I transform organisations because I understand people — not just products.

Let's solve something

About Adam Szajder

Why it works

Most digital transformations fail not because of technology — but because of people. Misaligned teams, products built around assumptions instead of real behaviour, change nobody believes in.

I studied anthropology before I studied business. Most research tells you what users click. Anthropology tells you why they hesitate. Across 14 years leading digital transformation in banking and media, that difference has been my single biggest advantage — and the reason the changes I lead tend to stick.

14
Years leading digital transformation
10M+
Active users across current products
+74
NPS points gained in 18 months · Santander
4,500
Employees in my structure · Santander app

"Instead of hiring five specialists — hire me.
I speak fluent business, technology and human."

I can help with
Diagnosing painpoints Optimising offer & channels Rapid team change Digital transformation
Beyond the desk
Management Team — Lunar Cable Park, Andalusia Digital strategy, brand & tools for one of the world's top wakeboard centres — and the international para-wakeboard movement.

Track Record

Transformation Track Record
mBank · 2013–2017
Built Poland's first responsive banking site and a DS that scaled across Europe.
Digital Lead for a new 13–24 segment. Rebranded two legacy identities into one coherent digital presence.
mBank · 2017–2021
Built the omnichannel ecosystem that ran three markets simultaneously.
From 6 to 15 people. GDPR implementation. 1,800 campaigns. NPS +90%.
Santander · 2021–2023
Took a scattered digital unit to #1 in Poland in 18 months.
Programme spanning 6,000 people. 93K beta users, 3M at launch. Load time 6s→1.8s · −78% CO₂ · +10% conversion.
WP Group · 2024–
Led digital transformation of 12 products. Framework, CX strategy and growth.
Transformed ways of working, introduced a new product framework and 360° feedback model. Bad traffic reduced by 50% in 9 months.

Career & Speaking

Career & Speaking
Guest Lecturer
London School of Economics — Designing for millions vs. for friends: traps, opportunities, strategy.
AI Conference Speaker
Polish-Japanese Academy of IT, Warsaw — AI in practice: applying AI tools to real business processes.
Lecturer & Workshop Leader
SGH Warsaw · Univ. of Economics Prague · Univ. of Łódź — How to bridge academic knowledge and real business practice. And how to think about that gap.
Corporate Trainer
Design systems, communication, e-commerce and project planning — workshops for pan-European banking teams.
Anthropological Conferences
Ethnographic methods in digital product design — breaking barriers between humanities and business.
Founding Member
Business Accessibility Forum — NGO preparing Polish organisations for European Accessibility Act (EAA).
Experience
User, Product & Growth Director (2024 — present)
Wirtualna Polska Group · 10M+ users · 12 products
Digital Center Director Poland / Europe (2021 — 2023)
Santander Bank Polska · 16M users · 50+ team
Business Owner of the mobile app — 93K beta users, 3M at launch, 6,000 employees involved. Built UX, CX, accessibility (WCAG), content design & web tech teams from scratch. European design system unification.
Manager, Web Portal & Digital Communication (2017 — 2021)
mBank S.A. · one of Poland's largest digital banks · PL / CZ / SK
Led the omnichannel design and communication ecosystem — public site, internet banking, mobile, email, chatbot. ~1,800 campaigns, 1,400 pages. Team NPS +90%. One of the leaders of GDPR implementation in Digital.
CMS Product Owner & Digital Channels Specialist (2013 — 2017)
mBank S.A. · Poland's first fully responsive banking site
Digital Lead of a new product segment targeting 13–24 year-olds. Rebranded two legacy identities into one coherent digital presence and built a design system that scaled across Europe.
BA in Anthropology (2009 — 2012)
University of Łódź — still active in the international anthropological community
Bar Manager (2010 — 2013)
12-person team · Concurrent with studies
While studying how humans behave in theory, I was managing them in practice — budgets, motivation, crisis response, continuous improvement. My first real leadership school.

Contact

Let's Talk

Have a problem worth solving?

Tell me what you're dealing with. I'll tell you whether I've solved it before — and what it would take to fix it.

WhatsApp [email protected] +48 603 690 067